3 Business Advice from the CEO of Google

Anyone who has ever tried internet minimal definitely been taking a service called Google. One search engine has become a very effective tool to help resolve various problems. Well this time I will share a few articles on the advice given Google's CEO for businessmen as quoted by Kompas.com

Google is one example of a successful company thanks to the constant innovation. Starting from a search engine, a company founded by Larry Page and Sergey Brin it has now created a variety of applications and services as well as dominate the Internet.

There are several unique custom developed by Google to foster a culture of innovation and creativity in the company. One is the weekly meetings. Each Google employees from around the world are free to question the Google executives, either directly or throughemail.

The employee can also provide criticism or express their ideas to the leaders of the company.

In an interview conducted byWired.com,Google CEO Larry Page, the company delivered some success tips in business. Here is some advice that is very interesting.

1. Do the things that are "crazy"

Many large companies become complacent and forget to innovate. This was avoided by Google to foster a culture of innovation in the company. Every employee in the company is required to "Think Big", think and do things that are unusual.

Since childhood, Page dreamed of becoming an inventor. He not only wanted to create a great product, but also want to change the world. The dream is still alive today and he embodied together Google.

For Page, the satisfaction is when he and his team can develop innovative 10 times they had developed previously. So, no wonder if the innovation at the core of Google's business. Look at Gmail,servicethe emailthat offers a storage capacity of 100 times greater than the capacity provided byservices.emailother

Google also has created a wide range of language translation services and delivery of Google Maps and Google Drive, data storage services based ontechnology.cloud computingIn addition, there are YouTube, Android, and Chrome are interesting and have used a lot of people.

Google even rumored to build a project and a special lab named Google X. Various facilities in the Google X lab created to support the Google research to create a variety of future technologies, like a car that can run itself and glasses-based Augmented Reality technology.

"If you do not do crazy things, you do things that are wrong," said Page. As CEO, he always encourages his team to innovate.

2. Innovation must be followed by thecommercialization of

successfulinnovations should be followed by commercialization. Page exemplifies Xerox PARC, a subsidiary of Xerox Corp., which was established in 1970. Xerox PARC famous with various innovations in technology andhardware.Some innovation plays an important role in the world of modern computing, including, Ethernet, the graphical user interface (GUI), and laser printing technology.

"However, they do not focus on commercialization," said Larry. That's what makes Xerox PARC failed.

Larry give another example, the Tesla. Tesla is one of the companies that he admired, which develops innovative car. However, the company founded by Nikola Tesla was spending 99 percent of its power to develop products to be favored by many people. That is why Tesla eventually fall.

Xerox PARC and Tesla failed because only focus on innovation. Every company requires two things to be successful, the innovation and commercialization.

3. Do not focus oncompetition

Google'sis different from other technology companies. Google's focus on developing products and services, instead focus on the competition.

"What is interesting from working if the best thing we can do is beat the other companies doing the same thing with us? That makes a lot of companies fall slowly. They tend to do the same thing with what they have done and make some small changes, "says Page.

According to Page, it is natural that many people want to do things that they believe are not going to fail. However, to be successful, technology companies need to make a big change.

When released Gmail, for example, Google still be just a search engine company. Creatingserviceemaila web-basedis a big leap for Google, Gmail especially brave providestorage capacityemailis very large when compared to similar service providers at the time.

At the time of developing Gmail, there are already several other companies that have a search engine. Gmail will not exist if Google only focus to compete with these companies. Google has chosen to focus on developing products and services.